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How to create a visual image of a clothing brand is well known. Right now, if you really want to make a good product, you can't just bombard it with advertising. At best, you're familiar with it. How to make your clothing brand sell a good price, rapid formation of market consumption? About some characteristics of the garment industry, friends from the perspective of terminal analysis of the following questions. If there are problems with the analysis, I hope you will give me your valuable comments.

1. Product name and logo

Yiji beauty appellation and unique and clear clothing brand identification system can promote brand communication and enhance product identification value. Any successful brand has a distinctive logo in its visual presentation -- a logo that goes far beyond a single trademark in communicating with consumers. It uses standardized graphics, colors and fonts to highlight the overall visual image and convey beauty. An important characteristic of any strong brand, in addition to its intrinsic core of superior product quality, is that its logo is clearly visible and recognizable to consumers.

A set of basic VI system should be established to form the most direct visual image. The extensive application of these basic designs in the application system should be combined to unify and fully express the enterprise philosophy and internal characteristics, so as to gain public recognition and finally form the image of private brand.

Some business owners believe that as long as there is a logo, doing their own look is the logo. Such a low start does not bode well for the company's future. The product sales crowd is large, the social influence is far-reaching. The starting point of enterprise design is high, without sacrificing the basic functions of the business. Enterprises should take a long-term view and not be swayed by immediate interests.

2, store decoration form must form their own unique brand style, in order to better display the brand image, promote product sales.

The establishment of a monopoly system and the realization of effective sales can not only be achieved by investing in the construction of a full set of visual system, but also the reasonable integration of resource information dissemination. That is, we should not only pay attention to the appearance of products, but also dig deep into the connotation of products. Gather all terminal elements, fully show the brand core value. From the consumer's point of view, bottom-up analysis of positioning, so as to design an effective monopoly image system.

To store the overall store image, especially the high quality of the facade image control. A store, the facade and the overall image of the store is the most attractive, the most attractive soul, she is the concentrated embodiment of their own brand. Creativity is the key to forming a brand's unique store style. At the same time, this kind of creativity must be around the core value of the brand, brand personality, brand image to think and innovate.

Clothing consumers are often somewhere between emotional and rational. They are pursuing more personal things, and the same is true for the clothing brand and the terminal image. In order to meet the internal needs of consumers from the perspective of visual marketing, the first thing to emphasize is the atmosphere. A good terminal visual image should not only bring consumers pleasant sensory enjoyment, but also constitute a strong scene appeal, attract customers into an atmosphere, so that customers can fully experience the charm of the brand.

3. Fashion display and store design.

Clothing enterprises should take carefully selected themes as guidelines for visual marketing design, so that every element and detail can be organically combined to support the brand image and experience theme of the enterprise. Clothing store design is no exception. Clothing store design and product design should be combined. Marlboro, for example, uses wood and metal to show its strength; BOSS with exquisite mahogany shelves, as noble as possible; ESPRIT uses silver-gray metal shelves and a bright red background to convey its fashion-forward look.

Clothing display is a kind of creative visual and spatial art, its coverage greatly exceeds the traditional "display" category, including store design, decoration, window, display, model, backboard, props, lighting, POP advertising, all visual elements of the product manual, trademarks and hangtags and other retail terminals is a complete and systematic concept collection. Terminal display is divided into store planning display (structure, layout, shelves), product display, color display, accessory display, personnel display.

An effective combination of POPs can also set up shop

orm has a strong advertising influence. POP is known as the ultimate advertisement, which can deliver richer product and promotion information. The application combination of picture album, publicity material, roll, flag and so on forms a magnetic field covering the store, so that customers can feel the information from POP advertising at any time once they enter the store.

Four, establish a unified brand advertising promotion

We all know that today, if you really want to make good products, you can't recreate the climate just by bombarding it with advertising. At best, it is familiar.

In the application of clothing advertising marketing, the main visual elements in the design can be freely used to achieve serialization and unification, thus greatly reducing the cost of marketing and publicity, so that the product in the listing process, each marketing activity is a unified image, to achieve the cumulative effect of publicity.

In clothing city, shopping malls, wholesale markets and other eye-catching locations set up unified outdoor advertising posters, can effectively improve brand awareness, establish brand image, show the good strength of the enterprise. Moreover, outdoor advertising pictures can be preconceived, so that customers can understand and maintain a certain impression of products and brands before contacting products, so as to enhance customers' memory and favorable impression in many clothing brands. General outdoor advertising requires bright colors, eye-catching, can attract the eye, the brand LOGO is prominent, the main screen is infectious, can leave a deep impression in a short time.

In modern society, the vision of customers is occupied by too many brands, usually customers can only remember a limited number of brands, and for a specific brand can only remember a limited number of elements. Therefore, it is more necessary for our terminal advertising performance to form a unified overall style, the performance of color and content as far as possible to maintain unity, form repeated visual impact, so as to produce memory, produce correlation, freeze the brand. Impression.